ABOUT
Putting my creative talents to use, laying down the outline on a foam blank for my second hand-shaped surfboard at Shaper Studios in San Diego.
As a multidisciplinary designer, I enjoy turning ideas into experiences people can see, touch, and remember. My work spans branding, illustration, packaging, environmental graphics, signage, and 2D/3D visualization, often blending multiple disciplines to create cohesive and engaging solutions.
Over the years, I've worked on everything from professional sports venues and restaurants to album artwork, exhibits, vehicle graphics, and specialty fabrication projects. That range of experience has made me adaptable, resourceful, and comfortable tackling creative challenges in almost any environment. Whether collaborating with clients and cross-functional teams or working independently, I enjoy transforming complex ideas into clear, effective design.
Raised in the Pacific Northwest, I spent as much time outdoors as possible snowboarding, dirt biking, hiking, camping, and exploring. That curiosity and appreciation for new experiences still influence the way I approach creative work today.
When I'm not designing, you'll usually find me at a live music show, enjoying stand-up comedy, exploring the outdoors, or underwater as a PADI Rescue Diver.
At the end of the day, I love creating things, solving problems, and helping great ideas connect with people.
ABILITIES
// Advanced expertise in Adobe Photoshop, digital illustration, and vector artwork, supported by strong traditional drawing skills and extensive experience creating production-ready creative assets across print, environmental, and digital applications.
// Designed and helped deliver turnkey retail, hospitality, and food service environments for nationally recognized venues including professional sports stadiums, casinos, zoos, and airports. Clients included organizations within the NFL, professional baseball, professional hockey, the Indianapolis 500, and the Houston Zoo.
// Eight years of experience as a Technical Illustrator within a global electronics manufacturer, producing user documentation, service manuals, and visual communication systems using 3D CAD data and SolidWorks Composer across multiple product lines.
// Unique combination of design, production, and field experience developed through a successful career in the sign industry. Skilled in environmental graphics, fabrication processes, project management, site surveys, installation support, and client-facing collaboration from concept through execution.
// Proven ability to adapt across industries, audiences, and project types through a diverse portfolio of freelance work spanning branding, illustration, environmental graphics, experiential design, and visual communication.
SOFTWARE / HARDWARE
SOFTWARE:
• Adobe Photoshop
• Adobe Illustrator / CADtools
• CorelDRAW
• FlexiSIGN
• SolidWorks Composer
• EnRoute
• Adobe Acrobat
• Microsoft Office products
HARDWARE:
Hands-on experience with the file setup and/or operation of:
• CNC machinery
• Large format digital printers
• Vinyl plotters
• ADA/Braille engravers
• Laminators
• Wacom drawing tablets
EXPERIENCE
JB3D
Designer, Project Manager
May/2012 - Jan/2013
• Led end-to-end design and production of electrical and non-electrical signage systems, ensuring alignment with client requirements, fabrication constraints, and installation timelines.
• Prepared production files and operated CNC engraving equipment and large-format printers, producing precision signage and dimensional graphics.
• Coordinated design, fabrication, and installation workflows, optimizing efficiency across departments and improving project delivery consistency.
Clear Sign & Design
Lead Designer
Mar/2013 - Jul/2015
Secured a $330K project sale (second‑largest in company history) by delivering a high‑impact design that directly influenced client approval and investment.
• Designed comprehensive signage systems, including interior/exterior signage, electrical/non-electrical systems, monument signage, logos, sales presentations, and fabrication/permit drawings.
• Produced photo-realistic renderings and permit-ready documentation, ensuring compliance with municipal codes and accelerating approval workflows.
• Collaborated with sales, project management, architects, city officials, fabricators, and subcontractors to execute fully coordinated signage solutions from concept through installation.
Reid Signs
Senior Designer, Inside Sales & Project Manager
Feb/2009 - Sept/2011
• Designed and delivered custom signage and vehicle graphics for land and marine applications, supporting brand visibility and customer engagement.
• Managed full project lifecycle, including inside sales, estimating, site surveys, fabrication coordination, installation oversight, and client communication.
• Produced multi-channel design solutions, including signage systems, logos, vehicle wraps, tradeshow displays, promotional materials, and film/TV props.
• Collaborated with clients and internal teams to translate concepts into high-impact visual solutions across diverse industries and applications.
M3 Creative
Designer
Jan/2007 - Feb/2009
• Designed immersive environmental branding systems for high-profile venues including professional sports stadiums, airports, zoos and casinos.
• Contributed to projects for major organizations including the NFL, professional baseball franchises,
• Developed branded environments and experiential graphics, including logos, signage systems, murals, menus, brand standards, and custom illustrations.
• Produced architectural renderings and presentation materials to communicate design intent to stakeholders and production teams.
• Collaborated with cross-functional teams to deliver large-scale experiential and environmental design solutions across national venues.
Refined Signs
Lead Designer
Jun/2024 - Present
• Led and mentored a remote multi-national design team, overseeing multiple concurrent signage projects while maintaining quality standards, workflow consistency, and on-time delivery across all accounts.
• Partnered with executive leadership to scope, estimate, and bid complex signage programs, aligning creative solutions with client goals, budgets, and fabrication feasibility.
• Developed standardized design templates and production workflows, improving efficiency, reducing production timelines, and increasing team output capacity.
• Designed and delivered code-compliant signage systems for large-scale multifamily housing developments, including wayfinding, architectural identity signage, and environmental graphics.
• Collaborated with clients, architects, contractors, and municipal officials to navigate permitting, ensure compliance, and execute fully integrated signage solutions from concept through installation.
True Impact Signs
Lead Designer
Jan/2024 - Jun/2024
• Increased average sales by 20% by elevating design concepts beyond client expectations and strengthening the perceived value of project proposals.
• Managed full-cycle custom signage projects, from concept development through production and installation, ensuring quality control, budget alignment, and delivery timelines.
• Operated large-format digital printers, vinyl plotters, and laminators, ensuring precision output and efficient production workflows.
• Delivered projects across diverse sectors, including education, commercial office environments, and vehicle/fleet graphics.
Peel & Associates
Freelance Sign Design
Jan/2007 - Present
• Delivered comprehensive signage and branding systems for Weidner Apartment Homes, one of the nation’s largest privately held multifamily housing owners, spanning interior/exterior signage, monument features and electrical/non-electrical signage systems.
• Designed a signage program design for Weidner Field (Colorado Springs), a new professional soccer stadium and entertainment venue, developing logo identity, environmental graphics, ADA signage systems, super-graphics, and wayfinding infrastructure.
Nordson
Technical Illustrator
Jul/2015 - Jun/2023
• Produced detailed technical illustrations using 3D SolidWorks models, engineering drawings, photography, and custom 2D artwork for use in assembly, maintenance, and repair documentation.
• Supported technical writers across multiple product lines, ensuring accuracy, consistency, and alignment with engineering specifications.
• Volunteered graphic design & illustration abilities, beyond normal job functions, to cross-functional visual communications, including trade show displays, signage, packaging, branding assets, UI graphics, and industrial design visuals.
EDUCATION
Washington State University
Bachelor of Art in Fine Art
Seattle Central College
A.A.S. in Graphic Design & Illustration